The Death Of Article Marketing Reports Are Exaggerated But…
The death of article marketing reports are grossly exaggerated but, long gone are the days when you could simply submit some half-baked article and expect to get massive amounts of visitors to your website. In fact, if you’re still operating with the mentality of producing article marketing sludge (poorly written articles using archaic methods) then you should expect to see poor results from your Stone Age efforts.
The truth is I’m stunned and even saddened when I see folks putting forth the effort needed when using articles to build their online business but in such a manner that I immediately know they will have lackluster efforts. Even more disheartening is that these same individuals will then label article marketing as a poor means of promoting a website (after all, their own results were inferior) and they then fall victim to the false information that is slung about the Internet on how article marketing is worthless and ultimately this prevents them from truly experiencing and enjoying the real and tangible benefits that a correct article marketing campaign can deliver.
If you do a quick analysis of why these marketers fail with their article marketing efforts you can easily see where their issues begin – Quite honestly, they haven’t taken the time to learn how to properly run an article marketing campaign starting with constructing the visitor eyeball grabbing article title and ending with the click-through obtaining resource box.
Don’t believe me, take a minute and look at some of the article titles appearing at ezinearticles.com and see if they would grab your attention and precious time needed to read the actual article. I mean really, do any of these titles get you excited enough so that you want to spend time reading the article content:
Samsung PN50A760 Review
Genealogy Supplies
The Good and Bad of Debt Consolidation
How to Make Quick Money Online
Find Out More About Affiliate Marketing
Yes, those were actual article titles that were recently used.
Unfortunately, it doesn’t end there. Perhaps even worse is the aspiring article marketer who has taken the time to create a great resource box and an article that is full of sizzle only to completely derail everything they worked for with a resource box that looks like this:
“John Smith is a marketer who lives in Pennsylvania and …”
“For more insights into this subject …”
“Jane Doe works full-time from home online and invites you to visit…”
“Jay Namrog has been trading stocks and providing advice for 15 years. To learn more visit…”
First, I mean absolutely no disrespect to any of those people. The mere fact that they are at least taking action puts them ahead of a majority of people who fail online due to a lack of action. Unfortunately, because they have put forth an effort that is often times met with little to no results they end up worse off because they believe article marketing is a waste of time and a worthless means to develop/generate a sizeable online income.
As I mentioned previously, gone are the days of merely throwing up content to succeed online with article marketing. Today’s successful article marketer knows how to create an article that will allow them to win the battle for visitor superiority. They routinely practice the information shared in threads like this - Never fear changes at Ezinearticles.com again
The successful article marketer knows that success is going above and beyond in their article marketing efforts by employing a strong backlinking strategy with resources like Angela’s Backlinks and Paul’s Backlinks
The successful article marketer reads and follows the methods of successful article marketers like Steven Wagenheim, Dean Shainin, Josh Spaulding, Allen Graves, Jeremy Kelsall and they pay attention when slumbering giants like Mike Long surface to spread some article marketing wisdom instead of relying on the naysayers who proclaim that article marketing doesn’t work because they haven’t figured out how to do it properly themselves.
The successful article marketer spots technological advances that allow them to leverage their article marketing efforts and get more ROI from their articles using software such as Dragon Naturally Speaking and research tools like Article Ideas Made Easy and they ignore the proclamation that article spinners and mass submitters don’t work and see tremendous gains employing them. There are several that are sold in the Warrior Forum that will increase your article marketing results but the good ones require the user to work which is something many people that dispel the rewards of article marketing refuse to do.
The savvy and prosperous article marketer knows that they need to employ Web 2.0 sites, Social Bookmarking, Squidoo lenses, Hubpages, Twitter, Facebook, Yahoo Answers, Youtube and a select group of article directories (to include the undisputed king of directories Ezinearticles.com) in their article marketing campaigns to enjoy sizeable traffic and exposure for their websites.
The profitable article marketer embraces software that turns their articles into videos and distributes them throughout the Internet. They learn to turn their articles into podcast and press release. In short, they realize the value of recycling their article content by morphing it into many different mediums for mass delivery and exposure.
The successful article marketer understands that blogs are an important part of their success and they know without having to be reminded that they need to continue to add content to their own websites while submitting content to the article directories.
And finally, they learn how to truly create an online business built from the ground up using methods taught in products like Mike Long’s Article Bully.
Article marketing is indeed dead if you were to believe the words of those who continue to rely on the methods used years ago and avoid following the successful article marketers that constantly evolve their methods in order to see increased gains from each and every article they create.
In the end there are three types of article marketers:
1 - Those article marketers that do nothing and wish profitable things would happen
2 - Those article marketers that rely on outdated methods thereby experiencing no profits and wondering what happened
3 - Those article marketers that continue to educate themselves thereby experiencing an increase in generated traffic and profits by making things happen
The choice is yours but the reality is; Article marketing is alive and well when done properly.
Respectfully,
Tim













May 24th, 2009 at 2:29 pm
Hi Tim,
Just been reading your posts on article marketing - they are great. Lots of good information.
LOL - you’ve been saying for ages I should be using article marketing, but I never really tried very hard. Lately I’ve started taking article marketing seriously. You and Allen Graves are the two marketers I have learned the most from on this topic.
Thanks for all the advice,
Colin
May 24th, 2009 at 6:15 pm
Colin,
Good to hear from you. The fact is you can’t ignore the power of article marketing when done right. Allen is a great subject matter expert and you can learn alot from him. Heck, I’m still learning new stuff in regards to increasing the ROI for my own article marketing efforts on a daily basis. I think that’s what I love so much about it. The fact that it continues to evolve and produce better returns when the proper steps are taken in an article marting campaign.
May 25th, 2009 at 4:50 am
Hey Tim,
I didn’t know you had a blog, I just found it from Josh’s blogroll. Love the design.
The mindset that people should have is that article marketing is just the beginning.
In fact, there is a full business going on behind the first article.
Franck
The Body Guard Marketer
May 25th, 2009 at 8:44 pm
Franck,
Glad to see you stop by and you hit the nail on the head in terms of every article having a business behind it. I once said at a seminar I was speaking it that I view every article I write as it’s own little version of a product launch. The articles go forward and spread the message which in the end equates to sales for the business.
I also look at each article as if it was a member of a downline and in theory the article act almost similar to the way a downline does in a MLM business. Some of the articles (downline members) work and other articles (downline members) don’t. The key is to find the articles that work and continue to leverage them for additional exposure through a variety of different means.
Tim
June 20th, 2009 at 7:36 pm
Fantastic information you are offering here for free. You really are a nice guy. I also rad your latest post in Warrir Forum and I thikn is just great. Thanks for your insides and keep the good work.
Alfred.
P.S. I’m still wating for your new e-boor Article Soldiers…
July 6th, 2009 at 11:47 pm
Hello Tim
I purchased your twelve month article course. Very informative and would surely reccomend it.
Maybe I missed it in the course, but after the EZA format change, what kind of ctr are you seeing with your own articles on average?